If there was a secret formula for becoming known, I would give it to you. But there’s only one not-so-secret formula that I know: Do good work and share it with people.

It’s a two-step process. Step one, “Do good work,” is incredibly hard. There are no shortcuts. Make stuff every day. Know you’re going to suck for a while. Fail. Get better. Step two, “share it with people,” was really hard up until about ten years ago or so. Now, it’s very simple: “Put your stuff on the Internet.”

Austin Kleon — Steal Like an Artist